RNLI Packaging

I know I just did a blog post about packaging but when I saw this splendid packaging I couldn’t resist sharing. Supa Frank was approached by the Royal National Lifeboat Institution to redesign their confectionery range:

“The brief was to engage with visitors across the country and to remind them of ‘beautiful days by the sea’. We visualised the British seaside using various scenarios and nostalgic elements that are simplistic, positive and coherent across the range.”

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