Jason Booher is a book cover designer at Alfred A. Knopf and a lecturer at Parsons School of Design. His portfolio of book covers is delightfully eclectic, capturing the personality of each book through design instead of trying to distill its contents into one image. I wish I had his job.
“I try to make things that don’t look like anything else I have seen lately (in twenty years) on a book cover. I would expect most book cover designers are pushed to this point because we make so many cover designs every year. That’s why developing something that feels special or different from the book you have to work with comes down more often to the formal execution.”
MABE is a boutique hair salon in Adelaide, Australia. To reflect MABE as a high end establishment with a personalised approach, graphic design consultancy firm band created an identity that combines hand drawn illustrations and bespoke typography.
“A theme that emerged was that of ‘harmonious contrasts’. While ironic in essence, they are characteristics which differentiate Chris’s style. The meticulously crafted identity combined juxtapositions of subtle and bold elements, and marriages of nature and geometry.”
Heart Affair is an eco-friendly soap and bathroom product brand. Creative studio Mildred & Duck used soft pastel colours and youthful typography to evoke the personality of the brand through their design.
Bubble & Squeak, named after the English dish made from a roast’s leftovers, is a paper craft-inspired project by Maria Fontenelle focused on raising awareness about global food wastage. The campaign includes:
“advertisements, a microsite (housed within the Oxfam Australia site) with infographics that break down the link between individual food waste and global food justice, as well as a a comprehensive iPhone app that plans your meals, reminds you when to start cooking, and helps you cook with seemingly unrelated leftovers.”
A selection of business cards that caught my eye…
“Inspired by the town grid our custom drawn typography is based on an isometric birds eye view of buildings. Skyscrapers are also referenced in the menu designs where perspectives are toyed with. Through the details of our execution painterly highlights hark back to a bygone era of hand-crafted signage adding warmth, while the jaunty angle of the typography and glow-in-the-dark business cards allude to the party atmosphere in the bar. The signpainted doorstep, and windows gilded in shades of gold leaf, will wear with age and grow in character”