Jane Sews is an independent fashion label created by Durban-based designer Amy Venter. Today, Amy launched her online store that I highly recommend visiting and spending a few of your well earned pennies. Here is the official write up about Jane Sews, which is put better than I ever could:
“The Jane Sews aesthetic is inspired by timeless femininity, a fascination with global trends, and an eye for fine construction. High quality, natural fabrics are used throughout the ranges, and close attention is paid to detail and finish. The label offers a limited line of easy-to-wear and charming pieces that celebrate the female form.
I will be posting an interview with the talented lady behind Jane Sews in the future, but I couldn’t wait to share her new collection with you. Here are some images from her lookbook in the meantime to whet your appetite.
As an extra bonus, here is the video lookbook for the collection, which was shot in the beautiful natural surroundings of Cape Town.