ReForm School is a boutique store in Los Angeles, California, founded by high school friends Billie and Tootie. They sell a range of carefully chosen stationary, books, original art and designer objects by various crafts people. If you are not in LA, they also have a webstore where you can peruse and buy their nice things.
ReForm School recently released their first lookbook for Summer 2013, which was shot by Amanda Jasnowski in collaboration with Jimmy Marble. It has a lovely laid back feel to it, reminiscent of the adventures of long summer holidays you experience as a kid. The art direction is great.