Hooray! A post dedicated to beautifully designed packaging! Let’s get started…
Nutritional supplements are usually a frightening mess of bad typography and neon colours when it comes to packaging. Andreas Engelbreckt Kamp Bünger addressed this faux pas with his elegant monochromatic packaging design for One Nutrition, a Danish brand of supplements for athletes. The central element of the design is a bespoke typeface called Viktor.
Skandinavisk is a lifestyle brand that celebrates Scandinavian culture and aesthetics through a range of handmade candles. I really like their simple, iconic packaging design.
Brew York City is centred around the old growler bar format – where customers can fill growlers (a distinctive brown glass jug) with dozens of different beers in drug stores. CBX created the packaging replete with elegant typography.
Luna Burger is an Ohio-based company that creates fancy frozen food, more specifically vegan, veggie burger patties made from organic, locally-sourced ingredients. Slagle Design created their packaging adorned with beautiful plant-based patterns specific to each product.