Xoclad

I really love the work of Mexican design studio Anagrama. They tailor their design to each project without losing the aesthetic sensibility that makes them so great. In a nutshell, Anagrama is far from a one-trick pony and well deserve their title as “creative juggernauts”.

Their latest project is a full branding treatment for Xoclad, a high-end pastry and confectionery shop in the Mayan Riviera.

” Xoclad needed to communicate the area’s strong Mayan culture in a classy way that could never be called cliché or tacky.  First, we gave its name a visual and phonetic pre-Hispanic feeling that also conveyed one of the shop’s prime products: chocolate. Then we designed a labyrinth-like pattern reminiscent of antique mayan art and architecture ornamentation. The colour palette consigns the brand with a sober, clean feeling that makes it modern and sweet.”

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