Bona Drag is an online store that showcases the work of independent fashion and accessory designers carefully curated by a group of talented women with an astute eye for aesthetics.
“The term Bona Drag means “nice outfit” in polari, a secret language used by the gay culture in London during the 1960’s. The phrase was introduced to us by Morrissey and encapsulates the intention of the store. A shared camaraderie for those of us who seek out unique aesthetics and are fascinated by the secret language of style.”
Bona Drag recently released a lookbook for their second ceremonial collection that caters to those of us who don’t want to look a meringue on our wedding day. The collection features the work of Mara Hoffman, Lover, Pamela Love, Daisy and Love, and Lindsay Thornburg (to name but a few).